Research

Market Research

Fundamental to the marketing process, VMG will conduct both qualitative and quantitative research. Through Villanova’s Center for Marketing and Consumer Insights Lab (CMCI), our team can facilitate focus groups, lead interviews, and launch quantitative surveys. 

Market research is a great option for companies looking to concept test a new business idea, and for brands interested in honing in on the needs of their target audience.

Additional Research

Students of VSB are very equipped in conducting research across fields and industries to make the most informed business decisions possible. This will come as part of all other services to ensure that the team working with the client is as equipped  

Strategy

Brand Strategy

For companies looking to refresh their brand, VMG will design an innovative strategy tailored to your business needs. We will craft a cohesive brand image and key messages. Our team seeks what makes your brand distinct and determines a brand stance. 

Social Media Strategy 

VMG is equipped to conduct a social media audit of your company to determine key areas of growth. From increasing engagement to driving conversions, the team will craft a strategy and metrics specific to your needs. After the strategy stage, the implementation of tactics is possible. 

Analytics Strategy

For companies looking to expand their business analytics, VMG will provide SEM and SEO content strategies. We will break down your social media analytics and pull key insights.

Creative

Content Creation

Great content is a must in today’s marketing world. VMG will create social media content, product design, logos, photographs, and more for your company’s marketing channels. 

Marketing Campaign

VMG will build a full-service marketing plan for your next product launch, newest event, and more. Campaign development includes goals, strategy, and tactics to reach your target consumer. From media planning to drafting competitive advantages, our team has you covered from start to finish.

Other Marketing Assets

Not sure you see what you need? From event planning to guerilla tactics, VMG will design groundbreaking strategies for your brand. Please see our contact tab.